Unlock Africa's potential
with data driven decisions
With deep roots in Africa and a nuanced understanding of local consumption habits, cultures, and emerging trends, we deliver insights that matter.
Whether you're exploring new markets, launching products, or scaling operations, our localized expertise ensures you understand your customers and make smarter, faster decisions.
Latest Research Reports
Discover our newest market insights and analysis
Loading latest reports...
Our products and services to conduct your market research in Africa
Mor Brand Track
Ongoing brand performance tracking
Continuously monitor key brand indicators across your target markets. Understand brand health, awareness, and positioning relative to competitors powered by real-time analytics.
Mor Consumer View
Pan-African consumer insights engine
Gain access to in-depth data on consumer behaviors, preferences, and usage patterns across a wide range of sectors from tech and beyond.
Mor Retail Scan
Retail audit to track your brand performance in the trade
Track your brand's visibility and performance at the point of sale. Monitor distribution, compliance, and market share trends across retail channels in real time.
Mor Quick Pulse Dashboards
Fast, flexible online customer feedback
Engage with verified online panels across Africa to gather rapid insights, test new ideas, and validate concepts all with speed and accuracy.
The Research Partners Behind Africa's Boldest Brand
We work alongside some of the most ambitious and forward-thinking companies operating across Africa.
Africa. Our focus. Our expertise
Africa is a land of limitless opportunities for forward-thinking businesses. Success here begins with a deep understanding of the continent's unique consumer habits, cultural dynamics, and emerging trends.
With our on-the-ground expertise and in-depth knowledge of African markets, we provide actionable insights into consumer behavior, product potential, and untapped business opportunities.
Our reach spans the entire continent from major economic hubs to smaller, less-researched markets supported by strong local networks and infrastructure. Partner with us to uncover the data, context, and clarity you need to thrive in Africa.
Why Choose Mor Insights Analytics?
Rooted in Africa
We don’t just study African markets we live them. Our presence on the ground gives us first hand access to evolving trends, consumer behavior, and market shifts across the continent
Full-spectrum coverage
From Lagos to Lusaka, Nairobi to Rwanda we cover it all. Our investment in local networks ensures no market is out of reach, no insight overlooked.
Strategic intelligence
We go beyond surface-level data. Our advanced analytics and machine learning models uncover deep patterns to support smarter decisions and long-term success.
Proven Track Record
Trusted by leading brands and institutions, we've delivered impactful research projects—fueling growth, innovation, and competitive advantage in Africa's fastest-growing sectors.